October 23, 2012

Let’s do it, but only if it’s fair and tight!

Ironic how our country saw the launch of a ‘vaginal tightening’ cream just a few days ahead of Indian Independence Day. How can we put two and two together? The ‘empowerment’ of women and their independence from the shackles of patriarchy, right? Wrong. Watching this ad brought back memories of a similarly endorsed product for […]

December 10, 2007

The Fair and the Lovely

THE STEREOTYPES: homemaker, femme fatale, bold and beautiful, supermom, sex bomb. The creators: television, cinema, advertisements, magazines. All depict women who can be beautiful only if they are white-skinned, reed-thin and look like Barbie dolls. Take mainstream Indian cinema. What is common across most of it is the depiction of women, who can never […]

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